4 Tips for Mastering Change Communication

In today’s workplaces, change seems to be the only certainty. That’s where change communication comes in. Change communication is about keeping employees in the loop regarding upcoming changes, how these changes will affect them personally, and what steps they need to take to adjust. It's all about smoothly guiding everyone through the transition to new circumstances.

Let’s not confuse change management with change communication though. Some organizations have the idea that communication professionals are also experts in change management. Many of us aren’t.  Prosci, a leading global change management firm, certainly recognizes this, saying, “Change management is much more than communicating what is changing, such as a system implementation or an acquisition.” There’s a whole framework and methodology there—and communication is but a small part.

Here are a few things we as communication professionals can do to guide employees through change:

• Be transparent

  Don’t sugarcoat anything. Be honest and transparent about the “what’s in it for me” and the “why.”

• Listen to concerns

  Address those concerns as best as possible. Make sure leadership is aware, and coach leaders on how to respond.

• Provide support

  Make a list of key contacts and resources available for those who have questions or would like more information.

• Communicate regularly

  Keep it clear, concise, and consistent to avoid rumors and misunderstandings. Even saying, “We don’t have an update at this point” is still an update.

Being proactively involved in change is key for the communication team, particularly internal communication. The sooner you know what’s changing, when, and why, the better you can guide the rest of the employee audience through it. Depending on what the change is, you may also be navigating your own response to it. By prioritizing your own mental well-being first, you can better bring others on the journey.