Breaking the Myth: Communication ≠ Administration

I recently stumbled upon a job posting for a Manager, Communications and Administration role, and it got me thinking. The pairing of communication with administration perpetuates a myth that communication teams are mere extensions of admin. Let's break it down.

Firstly, huge shoutout to administrative professionals! They're incredible at what they do and deserve all the appreciation. However, their expertise differs from that of communication professionals. So, why does the misconception persist?

Here's my take:

• Connectedness
  Communication and admin teams are highly connected in organizations.

• Training Gap
  Some in communication roles lack formalized training, leading to a perception of being "helpful" rather than strategic.

• Organizational Behavior

  Companies often treat communication as administrative support, and those of us in communication roles may not correct this.

To debunk the myth, two things need to happen:

1. Hiring Right
   Organizations should hire communication professionals with formal training, education, and a strategic mindset. Clear communication objectives, understanding of strategic partnership, and a focus on outcomes, not just outputs, are essential.

2. Self-Advocacy
   Communication professionals need to educate organizations about their role as strategic business partners. Let's approach our work strategically, shifting the narrative away from being a reactionary tactician.

It's on all of us to make this shift. As the saying goes, "All it takes is one bad apple to poison the bunch." Let's be the change!